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Checking a very strong hand in order to lure your opponents into a trap is the flip side of betting a hopeless hand. A reverse bluff , when it works, will cause your opponent to do the betting for you. In fact, he will generally be wed to his hand until you snap him off with a well-timed checkraise.   No one did this better than Johnny Chan; and no one did it under more daunting circumstances. Read on, and see how Johnny Chan reverse-bluffed Erik Seidel at the World Series of Poker. It was a big, gutsy bluff. But the rewards were big too: a second consecutive world championship.   Famous Bluffs: Johnny Chan versus Erik Seidel   In this "reverse" bluff, Johnny Chan bluffed Erik Seidel into thinking he held the best hand, lured him into betting, and won a $1,600,000 pot during the final stages of the 1988 World Series of Poker.   Chan had won the World Series the previous year and had been on a roll ever since. Here he was 12 months later, with a chance...